Role Summary: The Social Media Executive will be responsible for developing and 

executing social media strategies to enhance the online presence and reputation of the 

company. This role requires a creative thinker with a deep understanding of various 

social media platforms, trends, and best practices. The ideal candidate will have 2-5 

years of experience in social media management, excellent communication skills, and 

a proven track record of driving engagement and growth.

Key Responsibilities:

• Social Media Strategy Development:

• Develop, implement, and manage comprehensive social media strategies aligned with 

the company's goals and objectives.

• Conduct market research and stay updated with industry trends to inform social media 

strategies.

• Content Creation and Curation:

• Create high-quality, engaging content for various social media platforms (e.g., 

Facebook, Instagram, Twitter, LinkedIn, etc.).

• Curate user-generated content and collaborate with other teams to source content.

• Community Management:

• Monitor and respond to comments, messages, and mentions across all social media 

channels.

• Foster a sense of community and engage with followers to build brand loyalty.

• Campaign Management:

• Plan and execute social media campaigns (e.g., product launches, promotions, events) 

to drive brand awareness and conversion.

• Analytics and Reporting:

• Monitor key performance indicators (KPIs) and track the effectiveness of social media 

initiatives using tools like Google Analytics, social media analytics platforms, etc.

• Provide regular reports on social media performance, and use insights to optimize 

strategies.

• Collaboration and Coordination:

• Collaborate with the marketing, content, design, and sales teams to ensure cohesive 

messaging and branding across all channels.

• Coordinate with influencers, brand advocates, and partners for collaborations and 

campaigns.

• Stay Updated with Trends:

• Keep abreast of emerging social media trends, technologies, and platforms, and propose 

innovative ideas to drive engagement.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.

• 2-5 years of experience in social media management or a related role.

• Proven track record of successful social media campaigns and growth.

• Strong written and verbal communication skills.

• Proficient in using social media management tools and analytics platforms.

• Creative thinking and ability to generate innovative ideas.

• Strong organizational and multitasking skills.