Company Name : Quarterfold Printabilities Pvt. Ltd.

Website : https://quarterfoldltd.com

Position : Marketing Executive

Location : New Delhi

Address : C/o Kashap Co-working

65-A, Gali no-4, Kundan Nagar

Laxminagar, New Delhi-92

Job Title: Marketing Executive - Printing Industry

Job Summary:

The Marketing Executive in the printing industry will develop and execute marketing strategies to promote the company’s printing products and services. This role involves a combination of strategic thinking and hands-on execution, including conducting market research, creating targeted campaigns, managing social media presence, and driving lead generation. The ideal candidate will have experience in the printing or manufacturing sector, strong communication skills, and a creative mindset to drive brand visibility and growth.

Key Responsibilities:

• Marketing Strategy & Campaigns:
• Develop and implement marketing strategies and campaigns to promote the company’s printing services.
• Conduct competitive analysis to understand industry trends and identify target market opportunities.
• Plan and execute digital marketing efforts, including social media, email marketing, content marketing, and paid advertising.
• Brand Development:
• Collaborate with the design team to create visually appealing and effective marketing materials that align with the company’s brand.
• Maintain consistent branding across all marketing channels and customer touchpoints.
• Content Creation & Management:
• Generate content for blog posts, social media, website updates, and other marketing materials.
• Manage social media accounts, engaging with followers and responding to inquiries to enhance brand presence and customer relationships.
• Lead Generation & Sales Support:
• Support sales teams by generating and nurturing leads through various campaigns.
• Assist in the creation of sales presentations, proposals, and other materials to support the sales team.
• Market Research & Analysis:
• Conduct market research to identify customer needs, industry trends, and competitive activity.
• Track and report on campaign performance, including lead generation, customer engagement, and conversion rates.
• Use insights to optimize future campaigns and marketing strategies.
• Event Management:
• Organize and attend industry trade shows, exhibitions, and customer events to enhance brand exposure and generate leads.
• Coordinate logistics, promotional materials, and follow-up activities for events.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in marketing, preferably within the printing, manufacturing, or B2B sector.
• Proficiency in digital marketing platforms, social media management, and CRM software.
• Strong written and verbal communication skills.
• Creative, detail-oriented, and capable of handling multiple projects.
• Familiarity with printing industry trends and customer needs is a plus.

Desired Skills:

• Data-driven mindset with the ability to analyze and interpret data to improve campaign performance.
• Project management skills with the ability to meet deadlines and collaborate effectively.

Key Competencies:

• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.
• Customer-focused with a proactive approach to meeting client needs.
• Adaptability and a willingness to learn and stay updated on industry developments.