Marketing Lead
Marketing Lead 169
Applications
169
Applications
Mumbai Suburban
Full-Time
Senior: 7 to 10 years
₹ 15L - ₹ 20L (Per Year)
Posted on Jan 16 2024
About the Job
Skills
Marketing leadership
Brand building
Business-to-Business (B2B)
Site branding
Stakeholder Engagement
Marketing Campaign Management
Objective of the Job
Lead the marketing department of PSIPL with the objective to build, scale & strengthen PSIPL Brands
Role and Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute thought leadership campaigns across the relevant media & publication houses
- Travel through Customer/partner lifecycle, ensuring the alignment of communications and messaging across relevant channels.
- Site branding being one of the key aspects of delivery
- Visit sites to pull out real life emotive stories
- Align the above content with agencies to max SEO
- Propose evaluate and firm up event plan based on business requirement
- Prepare budgets and expense plan with clearly defined Roles
- Manage lead gen agencies and their SLAs
- Track Website traffic, bounce rate and provide insights on continual improvement
- Support site related activities ranging from R&R to vendor activities at site
- Explore opportunities of Joint marketing with client
- Have consistent marketing engagement plan for A+ & Key clients
- Manage the budget of the marketing department and make sure the budget spent is delivering a return on investment.
Preferred Skills
- Established track record of B2B brand building & development
- Relationships with various entities in marketing ecosystem
- Experience of establishing effective engagement various stakeholders
- Capabilities to align marketing with business goals directly
- Strong uptake to learn about the diverse industry portfolio of clients in FM
- Able to spend most of his time at the site across various states in India
About the company
Property Solutions (India) Pvt. Ltd. (PSIPL), an esteemed member of the distinguished Kalpataru Group since its establishment in 2000, stands as a stalwart in the realm of Integrated Facility Management Services (IFMS) in India. As one of the country's foremost indigenous companies in this domain, PSIPL brings forth a unique and refined approach to facilities management. Our modus operandi at PSIP ...Show More
Property Solutions (India) Pvt. Ltd. (PSIPL), an esteemed member of the distinguished Kalpataru Group since its establishment in 2000, stands as a stalwart in the realm of Integrated Facility Management Services (IFMS) in India. As one of the country's foremost indigenous companies in this domain, PSIPL brings forth a unique and refined approach to facilities management. Our modus operandi at PSIPL involves seamless integration of processes and systems within organizations, culminating in the development and maintenance of requisite services that bolster and amplify the efficacy of our solutions. This relentless pursuit of excellence is aimed at delivering outcomes of the highest caliber, positively impacting our clients' operational efficiency and ultimately, their bottom line. Encompassing a spectrum of critical elements spanning technical and soft solutions to security management, our facility management paradigm is an all-encompassing solution designed for unparalleled results. At PSIPL, we are steadfast in our commitment to furnish clients with compelling, value-centric solutions. This mission is pursued through our comprehensive services management approach, underpinned by rigorous benchmarking, resulting in workspaces that embody our cherished principles of quality, trust, and service excellence. In our quest for unyielding standards, PSIPL proudly boasts ISO 9001:2015, OHSAS 18001:2007, EMS 14001:2015, and EnMS 50001:2011 certifications. These accolades serve as a tangible testament to our unwavering dedication to quality, safety, and environmental sustainability. Join us in our journey of redefining facility management. Explore career opportunities at careers.psipl.co.in. ...Show Less
Industry
Facility Management Servi...
Company Size
10001+ Employees
Headquarter
Mumbai, Maharashtra
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