Objective:

Lead the marketing department of PSIPL with the objective to build, scale & strengthen PSIPL Brands

Responsibilities:

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute thought leadership campaigns across the relevant media & publication houses
• Travel through Customer/partner lifecycle, ensuring the alignment of communications and messaging across relevant channels.
• Site branding being one of the key aspects of delivery
• Visit sites to pull out real life emotive stories
• Align the above content with agencies to max SEO
• Propose evaluate and firm up event plan based on business requirement
• Prepare budgets and expense plan with clearly defined roles
• Manage lead gen agencies and their SLAs
• Track Website traffic, bounce rate and provide insights on continual improvement
• Support site related activities ranging from R&R to vendor activities at site
• Explore opportunities of Joint marketing with client
• Have consistent marketing engagement plan for A+ & Key clients

Manage the budget of the marketing department and make sure the budget spent is delivering a return on investment.

Skill Sets required:

1.      Established track record of B2B brand building & development

2.      Relationships with various entities in marketing ecosystem

3.      Experience of establishing effective engagement various stakeholders

4.      Capabilities to align marketing with business goals directly

5.      Strong uptake to learn about the diverse industry portfolio of clients in FM

Able to spend most of his time at the site across various states in India