Liugong India Pvt. Ltd JOB DESCRIPTION

JOB TITLE

Product Marketing Specialist 

DEPARTMENT

Product Marketing

LOCATION

Delhi

REPORTS TO

Vice President

TYPE OF POSITION:

We are seeking a dynamic and experienced Product Marketing Specialist to join our team, focusing on our excavator product line. In this role, you will be responsible for developing and implementing strategic marketing plans to drive the success of our

excavator products in the market. You will collaborate closely with cross-functional teams including product development, sales, and marketing to ensure alignment with business objectives.

GENERAL DESCRIPTION OF THE JOB

1. Develop comprehensive marketing strategies and plans for the excavator product line, including market analysis, competitive positioning, and target audience identification.

2. Conduct market research to understand customer needs, preferences, and trends related to excavator equipment.

3. Create compelling product messaging and collateral, including brochures, presentations, and website content, to effectively communicate the value proposition of our excavators.

4. Collaborate with product development teams to provide insights and feedback for product enhancements and new feature development.

5. Work closely with the sales team to develop sales enablement tools and training materials to support the selling process of excavator products.

6. Plan and execute marketing campaigns across various channels, including digital marketing, trade shows, and industry events.

7. Collaborate with the marketing team to create engaging content for social media, email marketing, and other digital channels to increase brand awareness and generate leads for excavator products.

8. Stay up-to-date with industry trends, competitor activities, and market dynamics to identify opportunities and threats for the excavator product line.

9. Build and maintain strong relationships with key stakeholders, including customers, dealers, and industry partners.

10. Support the development of customer case studies, testimonials, and success stories to showcase the value and performance of our excavator products.

11. Develop pricing strategies and promotional campaigns to maximize profitability and market share for excavator products.

12. Drive product launches and promotions, coordinating cross-functional activities to ensure successful execution and maximum impact in the market.

13. Stay abreast of emerging technologies and innovations in the construction machinery industry, identifying opportunities for product innovation and differentiation.

KEY COMPETENCIES REQUIRED

1

Product Knowledge: Deep understanding of excavator equipment, including technical specifications, features, and applications, to effectively communicate product value and benefits.

2

Market Analysis: Ability to conduct thorough market research and analysis to identify customer needs, market trends, and competitive landscape in the construction machinery industry.

3

Strategic Thinking: Strong strategic planning skills to develop and execute comprehensive marketing strategies that align with business objectives and drive the success of excavator products in the market.

4

Communication Skills: Excellent verbal and written communication skills to convey complex technical information in a clear and compelling manner to diverse audiences, including customers, dealers, and internal teams.

PERSON SPECIFICATION

Qualifications

Essential

Desirable

Bachelor's degree in marketing, business administration, engineering, or a related field.

Bachelor's degree in marketing, business administration, engineering, or a related field.

Master's degree in marketing, business administration, or a related field.

Skills

- Excellent communication skills, both verbal and written.

- Strong analytical skills for interpreting market data and customer insights.

- Strategic thinking and planning abilities.

- Collaboration and teamwork skills for working cross- functionally.

- Creativity and innovation for developing compelling marketing campaigns.

- Excellent communication skills, both verbal and written.

- Strong analytical skills for interpreting market data and customer insights.

- Strategic thinking and planning abilities.

- Collaboration and teamwork skills for working cross-functionally.

- Proficiency in marketing automation tools and platforms.

- Project management skills for campaign execution.

- Digital marketing skills, including social media and content marketing.

- Presentation skills for conveying complex information effectively.

Knowledge

- Deep understanding of marketing principles and best practices.

- Knowledge of product positioning and messaging strategies.

- Understanding of market research methodologies.

- Familiarity with industry regulations and standards.

- Knowledge of product positioning and messaging strategies.

- Understanding of market research methodologies.

- Familiarity with industry regulations and standards.

- Knowledge of the specific industry or product category.

- Awareness of emerging trends and technologies in marketing.

- Understanding of consumer behavior and psychology.

Experience

- Proven experience in product marketing or related roles.

- Track record of developing and implementing successful marketing campaigns.

- Experience in analyzing market trends and competitive landscapes.

- Customer-centric approach with experience in identifying and addressing customer needs.

- Proven experience in product marketing or related roles.

- Experience in analyzing market trends and competitive landscapes.

- Customer-centric approach with experience in identifying and addressing customer needs.

- Experience in a similar industry or product category.

- Previous experience in a leadership or managerial role.

- Experience with product launches and go-to-market strategies.

ACKNOWLEDGEMENT

This job description has been designed to indicate the general nature and level of work performed by employees within this post. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the role. These may therefore be subject to future amendments following appropriate consultation.

PREPRAED BY

HOD

Title

APPROVED BY

HR

Title

DATE

11 April 2024