Job Description: Performance Marketing Manager

Location: Pune

Company: Propacity Proptech Pvt Ltd

Experience: 3+ Years

About Propacity:

Propacity is a leading PropTech company transforming real estate through technology-driven solutions. We are looking for a data-driven Performance Marketing Manager to spearhead our paid marketing campaigns, drive lead generation, and optimize digital performance.

Key Responsibilities:

• Develop and execute performance marketing strategies across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.
• Plan, manage, and optimize PPC, display, social media, and retargeting campaigns to maximize lead generation and conversion.
• Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other marketing tools, ensuring high ROI.
• Run A/B tests for ad creatives, landing pages, and bidding strategies to improve conversion rates.
• Manage and optimize budgets, ensuring cost efficiency and improved marketing effectiveness.
• Collaborate with content, design, and sales teams to create high-performing ad creatives and landing pages.
• Stay updated with industry trends, new ad formats, and platform updates to enhance marketing strategies.
• Generate detailed reports with actionable insights on campaign performance and recommendations for improvement.

Requirements:

• 3+ years of experience in performance marketing, preferably in the real estate or PropTech sector.
• Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with A/B testing, CRO (Conversion Rate Optimization), and audience segmentation.
• Knowledge of SEO, CRM, and email marketing is a plus.
• Ability to work in a fast-paced, data-driven environment.
• Strong communication and stakeholder management skills.

Preferred Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Google Ads and Facebook Blueprint certifications are a plus.

Why Join Propacity?

• Work with a fast-growing PropTech startup revolutionizing the real estate industry.
• Collaborate with a dynamic team of marketing and real estate experts.
• Competitive salary and performance-based incentives.
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