Job Description: Social Media Manager Executive

We are seeking a talented and driven Social Media Manager Executive to join our team. we require someone with a deep understanding of leveraging social media platforms to organically generate traffic, engage audiences, and drive conversions for our business. The ideal candidate should have experience in creating and executing result-driven social media strategies that align with our company's goals and vision.

Key Responsibilities

Social Media Strategy & Execution:

• Develop and implement effective social media strategies tailored to the website development industry to boost brand awareness and organic traffic.
• Research and analyze current trends, competitor activities, and audience preferences to create targeted campaigns.
• Manage, plan, and publish engaging and visually appealing content across all relevant platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.).

Content Creation & Management:

• Create high-quality, platform-specific content, including graphics, videos, captions, and hashtags, that resonates with the target audience.
• Collaborate with the design and content team to ensure the visuals and messaging align with our services (e.g., website development, SEO, mobile app development).
• Schedule and maintain a content calendar for consistent posting and campaign execution.

Traffic Generation:

• Use innovative organic techniques like engaging storytelling, carousel posts, and interactive content (polls, quizzes, Q&A sessions) to drive traffic to the company website.
• Optimize social media bios, CTAs, and posts to convert followers into website visitors and potential leads.
• Track and analyze metrics such as engagement, reach, click-through rates, and website traffic driven from social platforms.

Community Engagement:

• Actively monitor and engage with comments, direct messages, and discussions to foster a strong connection with followers.
• Build and nurture relationships with industry influencers and thought leaders to enhance our brand's credibility.
• Respond promptly to inquiries and escalate any issues or feedback to relevant teams.

Analytics & Reporting:

• Analyze performance data using tools like Google Analytics, Facebook Insights, and LinkedIn Analytics to track the success of social media campaigns.
• Prepare weekly and monthly performance reports with actionable insights for improvement.
• Suggest and implement data-driven strategies to optimize future campaigns.

1. Collaboration & Coordination:

• Work closely with the marketing and development teams to align social media efforts with broader marketing objectives.
• Promote services like website development, SEO, mobile app development, and hosting solutions through social media campaigns.
• Coordinate with the SEO team to align content with keyword strategies for enhanced visibility.

Staying Updated:

• Stay up-to-date with the latest trends, tools, algorithms, and best practices in social media marketing.
• Experiment with new formats and features (e.g., Instagram Reels, LinkedIn articles) to maximize engagement and reach.

Requirements

• Experience: 2-4 years of experience as a Social Media Manager or similar role, preferably in the IT, digital marketing, or website development industry.
• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Skills:
• Proven ability to grow social media channels organically and generate website traffic.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of algorithms, trends, and platform-specific strategies.
• Excellent copywriting and editing skills to craft engaging captions and posts.
• Knowledge of basic SEO principles and how they integrate with social media.
• Analytical mindset to interpret data and make informed decisions.
• Creative and proactive problem-solving skills.
• Preferred Skills:
• Familiarity with graphic design tools like Canva, Photoshop, or Illustrator.
• Basic video editing skills for creating short-form content like Reels or TikToks.
• Experience with paid ad campaigns is a plus, though this role primarily focuses on organic growth.

What We Offer

• Competitive salary and incentives based on performance.
• Opportunity to work in a dynamic and collaborative environment within the IT industry.
• Exposure to a diverse range of projects in website development and digital marketing.
• Career growth opportunities with access to the latest tools and training.

To Apply:

If you are passionate about social media and have a proven ability to drive organic traffic, we’d love to hear from you! Please send your resume, portfolio (if applicable), and a cover letter detailing your experience and strategies to hr@promanageitsolution.com