Company Overview

PROHED is a leading marketing services company that helps businesses grow through the perfect blend of digital media and market intelligence. Our team of expert minds is dedicated to delivering innovative solutions and optimum results for our clients. We simplify digital marketing by providing a centralized dashboard to track and enhance essential marketing channels. With PROHED, businesses can increase their connection with their target audience and establish solid brand authority.

Job Overview

We are looking for a skilled Performance Marketing Manager to join our team at PROHED. As a Performance Marketing Manager, you will be responsible for driving strategic and data-driven marketing campaigns to enhance brand visibility, manage reputation, generate leads, and provide market intelligence. This is a mid-level position requiring 4 to 6 years of experience. The job is based in Gurgaon, Haryana, India and is a full-time role.

Qualifications and Skills

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience as a Performance Marketing Manager with a minimum of 4 years of hands-on experience in performance marketing.
• In-depth knowledge of paid search campaigns, paid social media advertising, Google Ads, and Facebook Ads.
• Strong analytical skills and the ability to interpret complex data to drive actionable insights.
• Experience in media planning and campaign management.
• Excellent communication and interpersonal skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Certifications in Google Ads and Facebook Ads will be a plus.

Roles and Responsibilities

• Develop and execute performance marketing strategies to enhance brand visibility and reach the target audience.
• Create and manage paid search campaigns on platforms like Google and Facebook to generate leads and increase conversions.
• Optimize paid social media advertising to drive engagement and improve campaign ROI.
• Conduct market research and gather market intelligence to identify opportunities for business growth.
• Collaborate with cross-functional teams including creative, content, and analytics to develop effective marketing campaigns.
• Monitor and analyze campaign performance using relevant metrics and make data-driven recommendations for campaign optimization.
• Stay updated on industry trends, best practices, and emerging technologies in performance marketing.