Heading End-to End marketing operations of company having 8-12 years of rich marketing experience in B2B

segment (preferably in SAAS) able to initiate ideas, develop and implement strategies independently, carrying

Entrepreneurial Spirit, passion with proven track record of success. He will work closely with founders and

heads company marketing strategy and drives lead generation, Business development, sales pitch, customer

conversion and retention.

Strategy:



Independently Formulating and executing Go-To-Market Strategy in B2B Segment



Research on Client segmentation to offer suitable business proposal as per client’s requirements and

needs.



Creativity and ingenuity in developing successful sales strategies, have a working knowledge of the

industry along with a pulse on what is forthcoming.



May Lead, develop, and coach associates responsible for various business development program

activities

Lead generation and Business Development



Inbound lead generation by planning and Execution of Email and Social media campaign to improve

Website and landing page traffic



Lead generation and conversion of customer through identifying references through existing clients

and known source.



Ideating and conceptualizing new events, independently planning and driving B2B associations in line

with market opportunities to ensure achievement of sales targets.



Co-ordinating Market campaign plans as per Roadmap with partners and sponsors, ensuring that both

internal and external stakeholders are aligned.



Managing Company website/Landing page by publishing Business oriented articles and Business

Promos.



Building relationship with existing and prospective clients by reaching them through social medial

through content messages and business promotions.

Sales pitch and conversion



Reaching prospective clients, generating leads in B2B segment and conversion of customers

independently through excellent business presentations and Demos.Company Name

2

 Able to interact with senior and top-level management of clients with strong presentation skills to

close the sale.



Negotiate commercial terms and drive contractual agreement process with clients in coordination with

Co-founders.



Oversee, maintain and upgrade existing clients to ensure ongoing client satisfaction

Preferred Skills



Excellent communication skills and customer approach, interpersonal and influencing skills

 Able to co-ordinate with top management of client during introduction of company profile, Business

presentations and follow up.



Results orientated with ability to plan and deliver against Targets and deadlines



Excellent analytical and problem-solving abilities.



Passionate person with a zeal to work with growing startups

OTHER PREFERRED SKILLS

Advanced skills in PPT and excel