Company Overview

Procucev, headquartered in Bengaluru, Karnataka, is a pioneering enterprise digital procurement company in the business supplies and equipment industry. We offer comprehensive 360-degree solutions that automate the procurement process, deliver consulting and strategy services, and leverage a wide vendor network for optimal practices and cost efficiency. Our unique aggregation of procurement ensures competitive rates for our clients. Visit our website at https://www.procucev.com.

Job Overview

The Digital Marketing Specialist at Procucev will play a crucial role in shaping our online presence and strategy. This mid-level, full-time position is based in Bangalore Urban and requires 4 to 6 years of relevant work experience. The ideal candidate will effectively implement and manage various digital marketing initiatives to enhance brand visibility and drive growth.

Qualifications and Skills

• Proven expertise in social media advertising, creating engaging campaigns across platforms such as Facebook, Instagram, and LinkedIn (Mandatory skill).
• Advanced proficiency in email marketing, including crafting, executing, and analyzing email campaigns for customer engagement and retention (Mandatory skill).
• Solid experience in managing pay-per-click advertising, optimizing PPC strategies to maximize ROI and meet business goals.
• In-depth knowledge of SEO techniques, including on-page optimization, keyword analysis, and improving site rankings on search engines.
• Proficiency in Google Analytics for tracking and analyzing performance metrics and data-driven decision making.
• Exceptional skills in content marketing, with an ability to craft compelling content that aligns with brand objectives and drives audience engagement.
• Experience with marketing automation tools, facilitating efficiency and effectiveness in marketing activities and campaigns.
• Demonstrated experience with Google Ads for creating, managing, and optimizing impactful search and display advertising campaigns (Mandatory skill).

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to establish and maintain a strong online presence for Procucev.
• Oversee social media platforms to enhance audience engagement and manage targeted advertising campaigns for brand growth.
• Design and implement email marketing campaigns, ensuring alignment with overarching marketing goals and audience segmentation.
• Collaborate with cross-functional teams to create and optimize content marketing initiatives that resonate with target audiences.
• Regularly analyze and report on the performance of digital marketing campaigns, using insights to drive optimization and improve outcomes.
• Manage search engine optimization efforts and refine techniques to boost organic visibility and traffic.
• Leverage Google Ads to create and optimize campaigns, ensuring efficient budget utilization and achievement of business objectives.
• Stay updated with industry trends, emerging digital marketing technologies, and competitive landscape to continuously enhance marketing strategies.