 Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve

business objectives and enhance brand awareness.

 Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email

marketing, social media, content marketing, and online advertising.

 Content Creation: Oversee the creation and duration of engaging digital content for our website, blogs,

social media platforms, and email campaigns.

 SEO/SEM Optimization: Manage and optimize SEO/SEM efforts to improve website visibility and search

engine rankings.

 Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing

campaigns using tools like Google Analytic, and suggest improvements based on data insights.

 Social Media Management: Develop and manage social media strategies to increase engagement,

followers, and brand loyalty.

 Budget Management: Manage the digital marketing budget, ensuring optimal allocation of resources and

maximum ROI.

 Team Leadership: Lead and mentor a team of digital marketing professionals, providing guidance and

support to achieve team and individual goals.

 Collaboration: Work closely with the sales, product, and creative teams to ensure alignment and synergy

across all marketing efforts.

 Market Research: Stay up-to-date with the latest digital marketing trends and technologies, and conduct

competitor analysis to maintain a competitive edge.

Preferred Skills

 Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools.

 Proficiency in content management systems (CMS) and customer relationship management (CRM)

software.

 Excellent written and verbal communication skills.

 Strong analytical skills and the ability to interpret data and make data-driven decisions.

 Creative thinking and problem-solving abilities.

 Experience in managing and leading a team