Proactive For Her: Performance Marketing Manager

This role will require you to:

• Develop online user acquisition strategy and manage all paid channels including Google, Facebook and Linkedin
• Analyse and optimise online campaigns against brand and growth objectives, all optimised for lead generation
• Own weekly and monthly goals on number of acquisitions and meet the user numbers & ARPU
• Scale acquisitions while reducing CPA by finding efficiencies in channels and channel-mix
• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (including Search, Display & Youtube), Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.
• Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups
• Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams.
• Perform ongoing keyword discovery, expansion, and optimization.
• Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.
• Measure the Campaign performance parameters methodically on Gsheets, analyse campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• End to end ownership lead generation through retention campaigns 
• Knowledge of CRM (salesforce) is a plus

Qualifications: 

• Bachelor’s degree in Engineering, Marketing, Business, or a related field (Master’s preferred).
• 2-4 years of demonstrated experience in D2C marketing roles, with a focus on lead generation.
• Proficiency in marketing automation tools, CRM systems (Salesforce is a plus) , and data analytics platforms. Has expertise in using tools like Branch, Appsflyer, MixPanel, Clevertap, Amplitude, Google Analytics, CRM tools etc
• Exceptional communication and interpersonal skills, with the ability to build and maintain strong client relationships.
• In-depth knowledge of performance marketing and has a technical mindset, highly analytical and data driven
• Previous experience in a D2C startup environment is a plus