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Digital Marketing Executive
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Digital Marketing Executive
About the Job
Skills
Experience: Minimum 1 to 4 Year
Qualification: BCA, MCA, B.Sc. IT, BBA, MBA, Diploma or equivalent.
Location: Rajkot, Gujarat
Job Type: Fulltime On-Site
Company Description:
Prefortune Technologies LLP was established in Rajkot in 2014 with a vision to cater to our client’s evolving needs and empower them to navigate the ever-changing landscape of technology. We are a leading outsourcing software company specializing in web development, mobile app development, and Odoo ERP solutions. We take pride in crafting innovative and user-centric e-commerce applications and Odoo implementations that propel our clients toward success. As a Digital Marketing Specialist you'll be responsible for creating and executing data-driven digital marketing campaigns that drive brand awareness, generate leads, and achieve our business goals. Only Gujarat location candidates are Allowed.
Roles & Responsibilities:
• Campaign Management: Develop, plan, and execute digital marketing campaigns across multiple channels (Google Ads, social media, email marketing, display advertising).
• Content Creation: Create engaging content for various platforms, such as blog posts, social media posts, and email newsletters.
• Social Media Marketing: Manage and grow the company's/client social media presence across various platforms.
• SEO & SEM: Implement SEO best practices to improve website ranking and manage PPC campaigns.
• App Store Optimization (ASO): Optimize app store listings to improve visibility and conversion rates. Analyze competitor ASO strategies and adapt accordingly.
• Amazon Marketing: Manage and optimize Amazon product listings to maximize sales. Develop and execute Amazon advertising campaigns (PPC, sponsored products, Sponsored display, sponsored brand).
• Analytics & Reporting: Track and analyze campaign performance using analytics tools, and generate reports with insights and recommendations.
• Stay Updated: Stay up-to-date with the latest digital marketing trends and technologies.
Requirements:
• Minimum 1-4 years of experience in digital marketing.
• BCA, MCA, B.Sc. IT, BBA, MBA, Diploma or equivalent.
• Proven experience in managing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC Campaign, ASO, Amazon marketing, social media marketing, Email marketing, and Content marketing.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Google Analytics, Google Ads, and social media platforms.
Perks and Benefits:
• 2nd & 4th Saturdays Off
• 1st, 3rd & 5th Saturdays half day
• Flexible Working Culture
• Favorable Work Environment
• Employee engagement activities
About the company
Industry
IT Industry
Company Size
11-50 Employees
Headquarter
Rajkot
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