·        Minimum 1+ years of working experience in Lead generation & SEO 

• Fluent in English with excellent communication skills in spoken and written form 
• Skills and experience in various types of content and copywriting 
• Knowledge of various social media platforms and email marketing 
• Analytical mindset and critical thinking 
• Working knowledge of ad serving tools and keyword research: Google Ads, Google Search Console, Google Keyword Planner 
• Adequate knowledge complete SEO 
• Comprehensive knowledge of web analytics tools to perform Website Auditing such as Google Analytics 
• Positive attitude and customer-oriented with good multitasking and organizational ability 
• Metrics-driven marketing mind with an eye for creativity and detail 
• Up to date with the latest trends and best practices in online marketing and measurement 
• Create posts and stories for Instagram, Facebook, LinkedIn, Google Business, and YouTube (as and when required) 
• generate the text, hashtags, and artwork together with the design team following social media calendars 
• Be actively involved in SEO efforts (keyword, image optimization, etc.) 
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEMrush, etc.)
• Planning and monitoring and strategies for the ongoing company presence and generate leads from various platforms