Company Overview

Powermax Fitness India Pvt. Ltd. is a leading manufacturer of professional fitness equipment, renowned for high-quality products and exceptional customer service. With over 13 years in the industry, PowerMax aims to cultivate a culture of fitness and wellness. Based in Mumbai, the company is recognized for spreading fitness awareness to promote healthier living. Their mission is to make fitness both accessible and enjoyable, as reflected in their commitment to superior service globally. Learn more at powermaxfitness.net.

Job Overview

This is a Junior-level, Full-Time position for a Marketing Executive at Powermax Fitness India Pvt. Ltd. located in Andheri. The role requires 1 to 3 years of marketing experience. The Marketing Executive will contribute to designing and executing strategic marketing plans to bolster the company's presence in the Wellness and Fitness Services industry. Join PowerMax to be part of a dynamic team dedicated to elevating brand visibility and driving client engagement.

Qualifications and Skills

• Proficient in digital marketing with a focus on leveraging online channels to achieve business goals (Mandatory skill).
• Skilled in content marketing to create and disseminate valuable, relevant, and consistent content to attract and retain a clearly-defined audience (Mandatory skill).
• Experienced in developing and implementing social media strategy to align with business goals and foster customer engagement (Mandatory skill).
• Strong understanding of SEO optimization techniques to improve website visibility and search engine ranking.
• Competent in utilizing Google Analytics to monitor website traffic, user behavior, and ROI for online campaigns.
• Capable of designing and managing email marketing campaigns to enhance customer connectivity and increase lead generation.
• Experienced in pay-per-click (PPC) advertising to effectively reach potential customers through targeted ads.
• Able to conduct data analysis to inform strategy improvements and measure campaign effectiveness.

Roles and Responsibilities

• Develop and execute marketing strategies to promote brand recognition and customer acquisition.
• Manage and optimize digital campaigns across various platforms including social media, email, and search engines.
• Create compelling content tailored to different platforms to engage customers and enhance brand loyalty.
• Analyze market trends and consumer behavior to identify new marketing opportunities and target audiences.
• Collaborate with teams to align brand messaging and ensure consistency across all marketing channels.
• Monitor competition and provide ideas to stand out above the industry peers in digital presence.
• Gather and interpret data to understand how marketing strategies are performing and identify areas for improvement.
• Prepare regular reports to detail the performance of various marketing campaigns and suggest optimization efforts.