Company Overview

Established in 1927 by Sheth Anandilal Podar, Podar Education Network has grown to become a trusted name in education. With a network of 139 institutions, over 2,00,000 students, and 7,800 dedicated staff, we offer a diverse range of educational streams including CBSE, CISCE, SSC, Cambridge IGCSE, and IB. Our focus on honesty, integrity, and quality has helped us achieve excellence in education. Join us to contribute to the future of education in India.

Job Overview

We are seeking a Digital Marketing Executive to join our team in Parel. This is a full-time role that involves executing marketing strategies, managing online campaigns, and optimizing our digital footprint. The ideal candidate will have experience in SEO and Google Ads, along with a broader understanding of digital marketing principles.

Qualifications and Skills

• Proven experience in SEO (Mandatory skill) with the ability to develop strategies to increase organic traffic and search engine rankings.
• Hands-on experience with Google Ads (Mandatory skill), including campaign optimization and performance analysis.
• Strong knowledge of Social Media Marketing, creating and managing campaigns across various social media platforms.
• Experience in Content Marketing, including content creation, strategy, and promotion for audience engagement.
• Proficiency in Google Analytics to track and report on website performance metrics and user behavior.
• Skill in meta-analysis to interpret large datasets and draw actionable insights for campaign enhancement.
• Comprehensive understanding of Digital Marketing principles and best practices.
• Competence in Vendor Management, handling external vendors and optimizing resources for marketing activities.

Roles and Responsibilities

• Execute and manage SEO strategies to enhance website visibility and organic search rankings.
• Run Google Ads campaigns, including keyword selection, ad creation, and budget management.
• Plan and implement Social Media Marketing strategies to increase brand awareness and engagement.
• Create and manage content marketing initiatives to attract and retain a clearly defined audience.
• Utilize Google Analytics to monitor and report on the effectiveness of digital marketing campaigns.
• Conduct meta-analysis on campaign data for performance optimization and strategic improvements.
• Develop and execute comprehensive digital marketing plans across various channels.
• Coordinate with vendors to ensure timely completion of marketing projects and initiatives.