Company Overview

PMaps is a leading assessment platform that aims to make hiring inclusive, faster, and better through people science. We offer visual-based assessments for front-line job seekers in customer services, sales, and operations. Our assessments are language agnostic, engaging, and significantly reduce the time to hire, while improving the quality of hiring. With a team of seasoned psychologists, OB practitioners, statisticians, and IT experts, we provide our clients with seamless execution.

Job Overview

We are seeking a talented and creative Content Marketing professional to join our team at PMaps. As a Content Marketing Specialist, you will be responsible for creating and implementing content marketing strategies to promote our assessment platform and attract entry-level job seekers. This is a full-time position based in Delhi, India, and requires 1 to 3 years of experience in content marketing.

Qualifications and Skills

• Bachelor's degree in Marketing, Communication, Journalism, or a related field
• 1 to 3 years of experience in content marketing or a similar role
• Proven track record of creating and implementing successful content marketing strategies
• Strong written and verbal communication skills
• Excellent creative writing and editing abilities
• Familiarity with SEO best practices and keyword research
• Experience with blog writing, copywriting, and email marketing
• Proficiency in graphic design tools and multimedia content creation
• Ability to work independently and collaboratively in a fast-paced environment
• Strong analytical skills to measure and report on the effectiveness of content marketing campaigns

Roles and Responsibilities

• Developing and executing content marketing strategies to promote PMaps' assessment platform
• Creating engaging and informative content for various platforms, including blogs, social media, email campaigns, etc.
• Collaborating with the marketing team to identify target audience and develop content strategies to attract entry-level job seekers
• Researching and staying up-to-date with industry trends and competitor analysis to ensure the effectiveness of content marketing efforts
• Optimizing content for search engine optimization (SEO) to increase organic traffic
• Measuring and analyzing the performance of content marketing campaigns using relevant metrics
• Working closely with the design team to create visually appealing graphics and multimedia content
• Monitoring and managing brand consistency across all content channels
• Collaborating with internal stakeholders to gather content and ensure accuracy of information
• Staying updated with new content marketing tools and trends to constantly improve the effectiveness of content strategies