Job Title: SEM Manager

Job Description:

The SEM Manager is responsible for efficiently managing paid search campaigns tailored for enterprise-level clients. This role operates under the supervision of the Director, Paid Search, and collaborates closely with various cross-functional teams.

Key Responsibilities:

• Plan, conceptualize, and implement SEM strategies to meet client objectives.
• Conduct tests, gather and analyze data, and identify emerging trends to optimize ROI in paid search campaigns.
• Monitor, evaluate, and interpret website analytics and PPC initiatives to refine campaign strategies.
• Control campaign expenses, adhere to budgets, forecast monthly expenditures, and reconcile any discrepancies.
• Optimize ad copy and landing pages for enhanced performance in paid search engine marketing campaigns.
• Continuously conduct paid keyword research, expansion, and optimization.
• Research and analyze competitor advertising strategies and links.

Requirements:

• Demonstrable success in managing SEM campaigns, particularly PPC campaigns across major platforms like Google, Facebook, Yahoo, and Bing.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Stay updated with the latest trends and best practices in search engine marketing.
• Thorough understanding and practical experience with bid management tools.
• Familiarity with website analytics tools such as Google Analytics, GTM, NetInsight, Omniture, and WebTrends.
• Strong analytical skills with the ability to generate insightful SEM reports.
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and limitations.
• Previous experience in the education industry is preferred.

Job Details:

• Job Sector: Marketing, Advertising, PR
• Job Type: Permanent
• Work Environment: Office Only
• Country: India
• Location: A-62, 4th Floor, Noida
• Experience: 10 - 15 Years
• Salary Range: Rs. 8,00,000 - 20,00,000 per annum