Job Description : Market Intelligence Manager

Responsibilities

• Data Collection: Gather data through surveys, interviews, focus groups, and other methods to understand consumer preferences and market trends to provide valuable insights
• Data Analysis: Analyse data using statistical software and tools to identify patterns, trends, and insights. Analyse and interpret data to inform product development and marketing strategies
• Report Preparation: Prepare detailed reports and presentations that summarize research findings and provide actionable recommendations and effectively communicate research findings to stakeholders.
• Market Trends Monitoring: Keep track of market trends, competitor activities, and industry developments to inform strategic decisions. Monitor competitor activity and industry developments to provide strategic recommendations.
• Collaboration: Work with marketing, sales, and product development teams to align research findings with business strategies.
• Consumer Behaviour Study: Study consumer behaviour and preferences to help develop marketing strategies and product offerings.
• Market Research :Conduct comprehensive market research to identify trends, opportunities, and threats in the IT and services sector pertaining to the domains addressed by PIXEL.
• Stay up-to-date with emerging technologies and trends relevant to the industry.
• Utilize data analytics to monitor performance and provide actionable insights.
• Collaborate with leadership to align business market intelligence initiatives with organizational goals.
• Work closely with the various Sales , Marketing and Partnership managers to collaborate on global domain, partnership and account intelligence.
• Keep a track of action items post specific market intelligence findings with specific teams.
• Deliver pointed and specific research and market intelligence within specific timelines.
• Analyse ,report and utilise market intelligence tools and use AI effectively to generate very specific information.
• Use information gathered to advise Sales / Partnership teams on next discovery steps.

Skills and Qualifications

• Educational Background : A Bachelor’s/ Master’s degree in marketing, business, statistics, or a related field; a master’s degree may be preferred.
• Work Experience : 3 - 10 years of experience in solid Market research Analytical Skills: Strong analytical and critical thinking skills to interpret complex data.
• Technical Proficiency: Familiarity with statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Tableau) – Not Mandatory.
• Communication Skills: Excellent written and verbal communication skills to present findings clearly.
• Attention to Detail: Strong attention to detail to ensure accuracy in data collection and analysis.
• Proven experience in market research and market data analysis , preferably in the IT sector.
• Ability to thrive in a fast-paced, high-pressure environment while managing multiple priorities. Strong problem-solving skills and a proactive mindset.