Job Description:

Team Leadership: • Lead and oversee a team of 4-5 Performance Marketing specialists, driving the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle, Luxury and Beauty. Digital Ecosystem Mastery:

• Demonstrate in-depth knowledge of the digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding. Mobile App Marketing Expertise:

• Exhibit expertise in mobile app marketing, focusing on growing Monthly Active Users (MAU), Daily Active Users (DAU), increasing traf:ic, and boosting conversion rates. Full Funnel Execution:

• Execute comprehensive plans across the entire sales funnel to deliver Gross Merchandise Value (GMV) growth.

• Drive cost-ef:icient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimize conversion campaigns at the bottom. End-to-End Campaign Management:

• Take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels.

• Set goals to increase platform visits, attract new users, scale visits across categories, and deliver GMV on the platform

• Introduce and provide training on various tools like AppsFlyer,

Key Requirements:

• Possess a degree in Marketing, Business Administration, or a related field

• Bring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms.

• Showcase expertise in formulating effective multi-channel marketing strategies, including af:iliate marketing, PPC, SEO, social media, and other digital channels.

• Demonstrate pro:iciency in campaign and channel analysis and reporting, including experience with Google Analytics or Adobe Analytics.

• Utilize exceptional analytical skills to derive actionable insights and recommendations from data, metrics, analytics, and consumer behaviour trends.

• Exhibit strong goal-oriented and communication skills.

• Embody open-mindedness, curiosity, and a knack for problem-solving

Please send in your CV to preetisain200@gmail.com