Job Title : social media marketing excecutive

Years Of Experience : 1-2 years

job Description : job summary

As a Social Media Executive, you will be responsible for developing and

implementing social media strategies to enhance the online presence and brand awareness of our

company. You will create engaging content, manage social media channels, analyze performance

metrics, and stay abreast of industry trends to ensure our brand remains at the forefront

of social media conversations. The ideal candidate is a creative thinker with excellent communication

skills and a deep understanding of social media platforms.

Key Responsibilities:

 Strategy Development:

 Develop and implement a comprehensive social media strategy aligned

with overall marketing goals.

 Identify key performance indicators (KPIs) and track the success

of social media campaigns.

 Content Creation:

 Create high-quality, engaging content for various social media platforms,

including but not limited to text, image, and video content.

 Collaborate with the design team to ensure visually appealing and on-

brand content.

 Social Media Management:

 Manage and maintain the company's social media profiles and presence,

including Facebook, Twitter, LinkedIn, Instagram, and other relevant

platforms.

 Monitor and respond to comments, messages, and mentions

across social media channels.

 Community Building:

 Foster and nurture online communities by engaging with followers and

industry influencers.

 Implement strategies to grow the company's social media reach and

audience.

 Analytics and Reporting:

 Regularly analyze social media performance using tools and platforms,

providing insights and recommendations for improvement.

 Prepare and present reports on social media metrics and the effectiveness

of campaigns.

 Stay Informed:

 Stay up-to-date with the latest trends, tools, and best practices

in social media marketing.

 Monitor competitor activities and industry trends to identify opportunities

for innovation.

 Collaboration:

 Work closely with the marketing team to integrate social media strategies

with broader marketing initiatives.

 Collaborate with other departments to ensure consistent messaging and

brand representation.

Qualifications and Skills:

 Bachelor’s degree in Marketing, Communications, or a related field.

 Proven experience as a Social Media Executive or similar role.

 Strong understanding of social media platforms, trends, and best practices.

 Excellent written and verbal communication skills.

 Proficient in social media management tools and analytics platforms.

 Creative thinker with the ability to generate innovative ideas.

 Strong organizational and time-management skills.

 Ability to work independently and collaboratively in a fast-paced environment.

Company overview :

Percoyo Pvt Ltd is a dynamic and innovative Digital Marketing Agency committed to

empowering businesses with strategic and results-driven digital marketing solutions. With a

focus on creativity, data-driven insights, and cutting-edge techniques, we partner with our clients

to elevate their online presence and achieve measurable growth. As a forward-thinking agency,

we pride ourselves on staying ahead of industry trends to deliver impactful and customized

digital marketing strategies