Job Title: PPC Executive

Location: [Insert Location]

Company: Percoyo Digital Marketing Pvt Ltd

Job Type: Full-time

About Percoyo Digital Marketing Pvt Ltd:

Percoyo Digital Marketing Pvt Ltd is a leading digital marketing agency known for delivering innovative and data-driven marketing solutions to clients across various industries. We specialize in creating customized digital strategies that drive business growth, enhance online visibility, and maximize ROI.

Job Overview:

We are looking for a dynamic and results-driven PPC Executive to join our growing team. The ideal candidate will have hands-on experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn). As a PPC Executive, you will be responsible for executing paid search campaigns, optimizing ad performance, and contributing to the overall success of our digital marketing efforts.

Key Responsibilities:

• Develop, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other advertising platforms.
• Perform keyword research and competitor analysis to drive campaign success.
• Create compelling ad copy and optimize landing pages for higher conversion rates.
• Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) and make data-driven adjustments to improve results.
• Manage campaign budgets and allocate resources efficiently to achieve maximum ROI.
• A/B test ad creatives, landing pages, and bidding strategies for continuous improvement.
• Stay up-to-date with the latest trends in PPC and digital advertising.
• Work closely with the content and design teams to ensure ad creatives are aligned with campaign goals.
• Prepare and present regular performance reports to clients or internal stakeholders.
• Collaborate with other digital marketing teams (SEO, social media, etc.) to ensure overall marketing strategy alignment.
• Maintain and update client accounts, ensuring consistent delivery of high-quality campaigns.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Strong knowledge of Google Analytics, Google Tag Manager, and other PPC management tools.
• Familiarity with keyword research tools (e.g., SEMrush, Ahrefs, Ubersuggest).
• Excellent communication and presentation skills.
• Ability to analyze data and present insights to optimize campaigns.
• Strong attention to detail and ability to work under pressure.
• Creative mindset for writing effective ad copy and improving landing pages.
• Google Ads certification and other relevant PPC certifications are a plus.

Preferred Skills:

• Experience with e-commerce PPC campaigns and Google Shopping Ads.
• Knowledge of Facebook Ads Manager, LinkedIn Ads, and other social media advertising platforms.
• Experience with remarketing and display network campaigns.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity for career growth and development.
• Friendly and dynamic work environment.
• Exposure to working with global clients across different industries.