The Role:

Our Client First Aid Council of India (FACI) is looking for a Marketing Manager

Key Responsibilities:

- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities

- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment

- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement

- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner

- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the organisation

- Responsible for cracking local assets along with national assets for lead generation

- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc

- Check weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value

- Use experience and best practice to create a marketing strategy focused on positioning in the top segment of coaching institutes

- Develop engaging programs to re-engage with existing customers

- Continuously develop new strategies to increase touch-points within a customer's journey in order to optimize conversion rates

Knowledge, Skill and Abilities:

- Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work space)

- Good understanding and experience in running lead generation using modern marketing tools and approaches

- Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.

- Must be an excellent communicator, both verbally and in writing

- Excellent time management skills

- Ability to work under pressure to meet deadlines

- Proactive self-starter.

- Strong management skills

- Excellent administration skills

- Ability to analyse and revise operating practices to improve efficiency

- Strong problem solving and organizational skills with a dedication to completing projects in a timely manner

Candidate Profile :

- 3-5 years of experience in Marketing/ Marketing Science in an agency or client organization. Experience in online or Edtech would be beneficial

- Must be completely hands-on with a willingness to deep dive into any issue to get a resolution

- Must be detail-oriented and analytical, problem solving, have self-motivated and organized personality that thrives in a data-driven environment

- Demonstrates strong interpersonal skills and builds strong relationships across functions

- Takes ownership and drives a sense of urgency; highly accountable.

- Excellent - coach- who is results-oriented, and can build and motivate high-performance teams.