We are seeking a skilled PPC (Pay-Per-Click) expert to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns across various platforms to achieve business objectives, such as increased brand visibility, lead generation, and sales. The PPC expert will be required to stay up-to-date with industry trends, analyze campaign performance data, and implement strategies to improve overall campaign effectiveness.

Responsibilities:

1. Campaign Strategy and Planning:

• Develop and implement effective PPC strategies to achieve business goals.
• Conduct thorough keyword research and competitor analysis.
• Plan and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.

1. Ad Creation and Optimization:

• Create compelling ad copy and design engaging ad creatives.
• Optimize ad campaigns for maximum performance by adjusting bidding strategies, targeting options, and budget allocation.
• A/B test ad variations to identify the most effective messaging and creative elements.

1. Keyword Management:

• Conduct keyword research to identify relevant and high-performing keywords.
• Monitor and update keyword lists to improve campaign relevance and performance.
• Implement negative keywords to reduce irrelevant clicks and improve ROI.

1. Data Analysis and Reporting:

• Analyze campaign performance data using tools like Google Analytics and other reporting platforms.
• Provide regular performance reports and insights to the marketing team.
• Identify trends and opportunities for optimization.

1. Budget Management:

• Monitor and manage daily, weekly, and monthly budget allocations to ensure cost-effectiveness.
• Adjust bidding strategies and budgets based on campaign performance and goals.

1. Stay Updated on Industry Trends:

• Keep abreast of industry trends, algorithm updates, and new features on advertising platforms.
• Recommend and implement new strategies to capitalize on emerging opportunities.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in managing PPC campaigns across various platforms.
• Certification in Google Ads or other relevant PPC platforms is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
• Up-to-date with the latest trends and best practices in PPC and digital marketing.