Develop and implement comprehensive social media strategies to increase brand awareness, improve marketing efforts, and drive traffic to digital properties.

Create, curate, and manage all published content (images, video, written) across social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

Monitor, track, and analyze social media performance using appropriate analytics tools and refine strategies based on insights.

Stay updated with the latest social media trends, tools, and best practices; implement strategies for ongoing optimization and improvement.

Manage social media campaigns and day-to-day activities, including content creation, scheduling, monitoring, and moderation of user-generated content.

Collaborate with internal teams (marketing, customer service, sales) to develop and support marketing campaigns and promotions.

Engage with followers, respond to inquiries in a timely manner, and foster positive relationships to enhance brand loyalty.

Monitor social media channels for industry trends, competitive intelligence, and opportunities for innovation.