Company: Palpx Technologies Private limited 

Position: Digital marketing specialist

Brief:

We are Palpx, a Design, Media, and Technology company with offices in India, Dubai and Australia. We are looking for a qualified Digital media specialist to join our team. You will lead our marketing efforts using   new media and digital tools. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities. Ultimately, you should be able to promote our company and increase client engagement.

Your Roles and Responsibility:

ü Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

ü Maintaining our social media presence across all digital channels

ü Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

ü Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

ü Track the website traffic flow

ü Experience in setting up and optimizing PPC campaigns on all major search engines

ü Managing our client accounts.

ü Increasing social media followers on platforms.

ü To create and manage all social media ad Campaign to sustain an engaging audience experience and to increase audience satisfaction.

ü To research and analyze social media trends to improve social media presence, campaign efficacy, and areas for social media improvement.

ü Create monthly & weekly reports of clients for paid media & organic.

Skills Required: 

ü Well communication in English

ü Proven working experience in digital marketing

ü Experience in setting up and optimizing Google AdWords campaigns

ü Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications: 

ü Bachelor’s or master’s degree in marketing or a related field

ü 1 or 2+ Years of Experience in Digital Marketing