Job Overview

We are seeking a Junior Social Media Marketing professional with a minimum of 1 year to a maximum of 3 years of experience. This full-time position is based in Ahmedabad. The ideal candidate will be adept at utilizing various social media platforms to enhance our digital presence and drive engagement.

Qualifications and Skills

• Proven work experience in social media marketing for a minimum of 1 year.
• SEO knowledge (Mandatory skill) with a solid understanding of web traffic metrics.
• Proficiency in leveraging YouTube for content marketing and audience engagement (Mandatory skill).
• Strong understanding of major social media platforms including Facebook, Instagram, and Twitter (Mandatory skill).
• Excellent written and verbal communication skills to craft compelling content and interact with the audience.
• Ability to create and execute social media campaigns that align with business goals.
• Analytical skills to measure the effectiveness of different social media strategies and adjust plans accordingly.
• Creative mindset to develop engaging content that resonates with our target audience.

Roles and Responsibilities

• Develop, implement, and manage our social media strategy to align with business goals.
• Create, curate, and manage published content across various social media platforms.
• Monitor SEO and user engagement and suggest content optimization strategies.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Analyze key metrics and tweak strategies as needed to achieve desired results.
• Manage social media communication with the audience, including responding to comments, messages, and reviews.