Role: Social Media Manager

Experience: 3+ 

Key Repsonsibilities:

• Content writing for SMM should be MUST.
• Develop and execute organic social media strategies to increase brand awareness and engagement.
• Create and curate high-quality, engaging content for various social media platforms including reels and short videos. 
• Manage social media accounts, including posting, scheduling, and monitoring.
• Ability to extract informative segments from podcasts and webinars and repurpose the content into engaging social media posts and multimedia content.
• Implementing targeted social media activities to organically increase the number of social media followers and subscribers.
• Tailoring and optimizing content creation to suit the unique requirements and preferences of various social media platforms.
• Executing outreach strategies on professional platforms like LinkedIn and community-driven platforms like Facebook groups to generate organic leads and foster valuable connections.
• Researching and implementing the use of relevant hashtags, keywords, and trending topics to enhance content visibility and discoverability.
• Grow online communities by actively engaging with followers and responding to comments and messages.
• Stay updated with social media trends and algorithm changes, adjusting strategies accordingly.
• Ensure a consistent brand voice and messaging across all platforms.
• Analyze social media performance metrics and provide insights and recommendations for improvement.
• Implement SEO best practices for social media content to increase visibility and reach.
• Conduct competitor analysis to identify opportunities and stay ahead in the industry.
• Stay informed about industry-specific news and trends to create relevant and timely content.
• Experiment with new content formats and engagement tactics to enhance organic reach.
• Exploring emerging social media platforms and features to identify opportunities for brand presence and engagement.
• Measuring and reporting on key performance indicators (KPIs) to assess the impact of social media efforts and inform future strategies.
• Work closely with cross-functional teams to integrate social media into broader marketing initiatives.

*Hands on Tool like Canva can be add on advantage