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Key Responsibilities:

Backlink Quality Auditing:

Review and audit backlinks acquired by the team to ensure they meet quality guidelines.

Verify if backlinks align with Google's link-building best practices.

Toxic & Low-Quality Link Identification:

Analyze existing backlink profiles to detect and remove harmful or spammy links.

Use tools like Ahrefs, SEMrush, Moz, and Google Search Console to identify toxic links.

Backlink Compliance & Guidelines Enforcement:

Ensure all backlinks comply with search engine algorithms and avoid penalties.

Identify and flag unnatural, irrelevant, or paid links that violate SEO policies.

Performance Monitoring & Reporting:

Track and analyze backlink performance using SEO tools.

Generate reports on backlink quality, toxic link percentage, and overall link health.

Provide recommendations to the SEO team for improving the backlink strategy.

Coordination with SEO & Outreach Teams:

Work closely with the SEO and content outreach teams to improve link-building strategies.

Provide feedback on backlinks acquired and suggest quality improvements.

SEO Trend Monitoring & Algorithm Updates:

Stay updated on Google algorithm changes and SEO best practices related to backlinks.

Adapt strategies to maintain a healthy backlink profile in line with industry trends.

Skills & Qualifications:

Minimum 1 year of experience in backlink auditing or SEO quality control.

Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Google Search Console, Majestic, etc.).

Strong analytical skills to assess link quality and identify spammy links.

Ability to work collaboratively with SEO and outreach teams.

Excellent attention to detail and problem-solving skills.