Key Responsibilities:

• Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and others.
• Conduct in-depth keyword research and analysis to develop effective PPC strategies.
• Monitor and analyze campaign performance to ensure KPIs such as CTR, conversion rates, and ROI are met.
• Perform A/B testing for ads, landing pages, and bidding strategies to improve performance.
• Collaborate with the content and design teams to create effective ad copies and visual creatives.
• Manage budget allocations and adjust bids to ensure maximum ROI.
• Provide regular reports on campaign performance, insights, and recommendations for improvement.
• Stay updated on industry trends and best practices in PPC advertising.

Requirements:

• 2-4 years of hands-on experience managing PPC campaigns.
• Proven experience with Google Ads, Bing Ads, and social media ad platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with Google Analytics and other tracking tools to monitor campaign performance.
• Knowledge of A/B testing, bid management tools, and audience targeting techniques.
• Excellent communication skills and the ability to work in a fast-paced environment.
• Google Ads certification is a plus.