The Head of Sales is in charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, and taking responsibility for the department's performance against targetsThe job of a head of sales is to set sales strategy, align the sales structure with the strategy, manage people and implement process. That's their job. It's to lead and manage the operational elements of sales, not to sell. For most small companies or start-ups, this isn't a very big job