Company Overview

Optical Arc Pvt. Ltd. is a full-service Company of Custom Software Development, Mobile Application, Database Management System (DBMS), Data Visualisation, ALM, PLM, and Website Development. We provide end-to-end solutions tailored to our clients' unique needs. With a team of dedicated professionals, we strive to help businesses grow and succeed.

Role & responsibilities:

• Develop and implement comprehensive social media strategies aligned with organizational objectives.
• Create engaging social media content, including posts, graphics, and videos, to captivate our audience across platforms such as LinkedIn, Instagram, Facebook, Twitter & YouTube.
• Manage social media channels effectively, including content scheduling, posting, and monitoring engagement.
• Take complete ownership of all social media channels to improve brand awareness, reach, engagement, popularity, networking and lead generation.
• Utilize social listening tools to gather insights and monitor industry trends, competition, and audience sentiments.
• Collaborate with cross-functional teams to align social media efforts with marketing campaigns and initiatives.
• Continuously analyze social media metrics and performance to refine strategies and improve results.

Preferred candidate profile:

• Bachelor's degree or minimum 12th Pass.
• 1+ years of proven experience in social media marketing, with a focus on strategy development, content creation, brand building and audience engagement.
• Strong understanding of social media platforms, including their algorithms, features, and best practices.
• Proficiency in utilizing designing and content tools such as Photoshop, Canva, ChatGPT, etc. Excellent communication skills, both written and verbal, with the ability to craft compelling content and interact effectively with diverse audiences.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative flair and attention to detail, with a passion for staying abreast of industry trends and emerging technologies.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.
• Candidates with knowledge of Artificial Intelligence and Machine Learning preferred.

Perks and benefits

• Opportunity to work with a dynamic team of experienced professionals in a supportive and innovative environment.
• This is work from home and candidates from any part of India can apply.
• Career growth and development opportunities through continuous learning and skill enhancement.
• Chance to contribute to impactful projects and make a difference in the technology industry.