COMPANY PROFILE

NWAY TECHNOLOGIES PVT. LTD.

NWAY Technologies is an eminent name in the business sphere, renowned to offer unsurpassed IT software solutions in the field of Construction ERP, Transport, Cotton, Real Estate, Mall Management, Website development etc. From idealization and conceptualization to development and after-sales services, our genius professionals know their work well and never hesitate to walk an extra mile to cater to the industry specific needs of our clients. We deliver smart, dedicated and timely services to add value in our client's business and dependable work ethics. We are right now serving companies having turnover of 50 crores to 3000 crores at most.

Department: Digital & Marketing

QUALIFICATION: Bachelor’s, MBA, BBA,

Certification in DM, Good communication skills

POSITION: Digital Marketing Head

EXPERIENCE: 4-8 Years

LOCATION: Indore

CTC: Depends on

Interview

EMAIL ID: resume@nwaytech.com

Responsibilities:

 Develops digital marketing strategies by studying economic indicators,

tracking changes in supply and demand, identifying customers and their

current and future needs, and monitoring competition.

 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Contributes to marketing effectiveness by identifying short-term and long- range issues that must be addressed.

 Identify trends and insights, and optimize spend and performance based on the insights.

 Brainstorm new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

 Develops digital marketing team by providing information, educational

opportunities, and experiential growth opportunities.

 Maintain our social media presence across all digital channels.

 Managed on-page SEO by updating website content, optimizing images, and ensuring meta tags were relevant and effective.

 Collaborated closely with the SEO team to align strategies, share insights, and drive cohesive digital marketing initiatives

Key Skills

 Proven work experience in digital marketing

 Demonstrable experience leading and managing SEO/SEM, marketing

databases, email, social media and/or display advertising campaigns

 Highly creative with experience in identifying target audiences and devising

digital campaigns that engage, inform and motivate

 Experience in optimizing landing pages and user funnels

 Solid knowledge of website analytics tools (e.g., Google Analytics,

WebTrends)

 Experience in setting up and optimizing Google Adwords campaigns

 Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and

measurement

Tools Knowlge Required:

 Google Analytics, Google Tag Manage, Microsoft Clarity, Excel, Google Ads

Editor, Canva, Google Search Console, ChatGPT, Mailjet, Semrush, Google

Sheet, Google Doc , Sales Navigator

Perks and benefits

 Target-based incentives

 Yearly appraisals

 Positive work culture

 Optional Leave

 Health Insurance