Job Overview

As a Marketing Manager you will play a vital role in shaping our market presence at the Hyderabad headquarters. This full-time, mid-level position demands 4 to 6 years of professional marketing experience. You will orchestrate strategic marketing initiatives, ensuring brand coherence and nurturing customer relationships. The role calls for expertise in market analysis and the ability to steer innovative marketing campaigns that resonate with our ethos of celebration and exquisite fashion.

Qualifications and Skills

• Proven experience in market research to gather and analyze consumer insights, propose strategic actions, and define product positioning (Mandatory skill).
• Expertise in brand management focused on creating, implementing, and managing brand strategies, ensuring brand integrity and consistency across all marketing initiatives (Mandatory skill).
• Exceptional communication skills for effectively conveying brand messages, building strong customer rapport, and maintaining collaborative team dynamics (Mandatory skill).
• Strategic planning skills demonstrated through creating comprehensive marketing plans that align with business goals and drive growth.
• Experience in digital marketing initiatives, including online campaigns, social media management, and e-commerce strategies to engage target audiences.
• Solid campaign management experience from ideation to execution, monitoring performance, and optimizing strategies for maximum impact.
• Proficient in data analysis to interpret market and consumer data, informing strategic decisions that foster brand enhancement and customer satisfaction.
• Strong team leadership abilities in coaching, mentoring, and guiding marketing specialists to achieve team and individual objectives effectively.

Roles and Responsibilities

• Develop and execute comprehensive marketing strategies that elevate brand presence and enhance customer engagement in key markets.
• Lead market research initiatives to gather pivotal consumer insights, utilizing findings to refine product offerings and marketing approaches.
• Collaborate with cross-functional teams to ensure cohesive execution of integrated marketing campaigns aligned with company goals.
• Analyze marketing dynamics and trends to adjust strategies, ensuring continued relevance and competitive advantage in the market.
• Oversee digital marketing efforts, enhancing online visibility, engagement, and sales through various digital channels.
• Manage brand communications across various platforms to maintain brand integrity and foster customer loyalty.
• Coordinate with designers, consultants, and production teams to ensure marketing strategies align with product development and launch plans.
• Mentor marketing team members, fostering a collaborative culture of innovation, accountability, and performance excellence.

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