Job location

Chandigarh / Pune (Only for these locations)

 Excellent comunication skills

Fluent in English

Responsibilities

●    Work closely with the Marketing and Sales team to execute aspects of the marketing strategy, including lead generation

○    Plan, execute, and maintain the marketing campaign schedule

○    Produce integrated marketing campaigns (email, social, and web)

○    Assist with content creation to support integrated drip and event-based campaigns including collateral such as success stories, whitepapers, infographics, webinars, advertising, blogs, and multimedia.

○    Measure and report campaign effectiveness to the Director on a weekly and monthly basis (using Pardot)

●    Plan and execute BIG’s digital marketing strategy

○    Create and distribute relevant social content and campaigns that educate and grow engagement with our audience.

○    Manage and produce paid social advertising and measures of success.

○    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

○    Brainstorm new and creative growth strategies.

○    Collaborate with internal teams to create landing pages and optimize user experiences.

○    Assist with evaluating and redesigning the BIG website and relevant landing pages.

●    Assist with graphic design efforts

○    Design required infographics, presentations, marketing materials, etc.

●    Assist with all event-related activities

○    Provide logistical support for tradeshows and BIG-hosted events for prospects, Partner Account Executives, sales teams, customers, and industry.

Requirements and skills

●    Post-secondary degree with a focus on Marketing or Communications

●    Proven working experience in marketing

●    Proven strong copywriting skills for a variety of mediums including collateral, marketing emails, blogs, and social media.

●    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

●    Creative expertise in identifying target audiences and building digital campaigns that engage, inform, and motivate.

●    Intermediate knowledge of the Adobe Creative Cloud.

●    Experience working with WordPress website maintenance as well as basic HTML & CSS.

●    Solid knowledge of website and platform analytics tools including Pardot, Google Analytics, and LinkedIn.

●    Excellent communication skills and a collaborative team approach.

●    Ability to quickly grasp new technologies and processes, and make recommendations for improvements.

Must be able to take initiative, make recommendations, and balance a variety of concurrent demands in a friendly and professional manner.