Purpose: The role holder is required to meet his/ her targets through generation of new leads and

managing and building relationship with customers mapped to them in order to cross sell

Financial Services products.

Desired Background : MBA / Graduates with minimum 1 year of experience

KPA & Activities:

1. Business Targets: Achievement of business targets for all financial products as defined

and agreed upon.

 Meet customers to sell all financial products

 Meet & counsel Walk -in & DSA customers who have been referred to him / her by

HDFC Limited

 Influence customers to buy FD who have no prior HDFC Deposit relationship.

 Ensure proper customer profiling on each call / customer visit, to identify and understand

his/her needs and accordingly recommend investment and Insurance options.

 Obtain appropriate documents / information from the client and ensure the forms are duly

completed before logging the sale.

 Communicate the necessary details to the customers for the products being bought by

them.

 Ensure sale is completed through / in line with the defined sales process.

 Maintain product mix across types of loans / value of loans ( Eqt, Housing, etc)

and appropriate open market share for all products ( PAR / ULIP / Non Par).

 Co-ordinate for all claims processing (with the help of TM/ ASM/ Coordinators / SM

representatives).

 Closely monitor the HL data of the HL executives mapped to maximize the business

opportunities.

 Ensure maximum joint calls with each HL executive mapped.

 Ensure that all reports are created and maintained in a timely manner (DSR, Sales Dairy,

etc.)

 Ensure that all documents are properly scanned and there is no mistakes while lead

updation in the system.

 Be completely aware of the products being offered by the company and understand

competition offering to be able to handle customer objections.

 Be updated with the latest product features to enhance his / her selling abilities

 Ensure all desired matrix and business composition (persistency, funded, non funded,

etc.) are met

2. Relationship Building:

 Manage relationship with HL executives mapped to him / her.

 Maintain good relations with HDFC Limited

 Maintain good relationship with Channel partners & DSA

 Build relationship with the assigned / sourced customer to create opportunities for various

products to fulfil the customer’s financial needs.

3. Account Management & Servicing:

 Manage and service the existing customer portfolio.

 Coordinate with the TM / Coordinator / SM for post sales service request form the

customers (claims, endorsements, policy copy etc).

 Timely sharing of updated reports with the customers on products being bought by them.

 Co-ordinate with the customers at the time of renewals.

4. Certification and regulatory compliance:

 Be compliant towards selling of various products by undergoing the training and

certification for IRDA, AMFI etc towards selling of insurance and any other products

 The FSA has to be conscious and vigilant towards declaration of the customer

information. In case FSA feels there is disconnect in the information shared by customer

versus his/her observation, they need to crosscheck the information before booking the

business.

 Ensure the right quality of business being sourced.