JOB DESCRIPTION

Profile – Social Media Executive / Manager

Content Creation and Publishing:

·      Create and curate engaging and relevant content for various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others.

·      Develop content calendars and schedules to ensure consistent posting and engagement.

·      Utilize text, images, videos, and other multimedia elements to create compelling posts.

Social Media Strategy:

·      Develop and implement social media strategies that align with the organization's goals and target audience.

·      Identify key performance indicators (KPIs) and metrics to measure the success of social media efforts.

·      Stay up-to-date with industry trends and platform updates to adapt strategies accordingly.

Community Management:

·      Monitor and respond to comments, messages, and interactions from followers and users.

·      Foster a positive and engaging community by addressing inquiries, concerns, and feedback promptly and professionally.

Engagement and Interaction:

·      Proactively engage with followers and users through likes, comments, shares, and direct interactions.

·      Encourage user-generated content and participation through contests, polls, and interactive campaigns.

Analytics and Reporting:

·      Analyze social media performance using tools like Google Analytics, social media insights, and other reporting platforms.

·      Prepare regular reports highlighting key metrics, trends, and insights, and use the data to refine strategies.

Social Media Advertising:

·      Plan and execute paid social media campaigns to reach specific target audiences and achieve desired objectives.

·      Manage budgets, ad creatives, targeting options, and campaign optimization.

Content Planning and Coordination:

·      Collaborate with content creators, designers, and other team members to ensure cohesive branding and messaging across platforms.

·      Plan and coordinate the release of content in alignment with product launches, events, and promotions.

Influencer Collaboration:

·      Identify and collaborate with relevant influencers or brand advocates to expand the organization's reach and credibility.

Monitor Trends and Competition:

·      Monitor industry trends, competitor activities, and emerging social media features to identify opportunities for innovation.

Crisis Management:

·      Handle potential social media crises by addressing negative comments, reviews, or situations professionally and promptly.

Stay Up-to-date:

·      Keep up with the latest trends, best practices, and platform changes in the dynamic field of social media.

Team Management and Collaboration:

·      Manage a team of social media specialists, content creators, designers, and other team members.

·      Collaborate with various departments to ensure cohesive branding and messaging across all social media channels.