Responsibilities

• Identify the target audience and grow our email list.
• Design and implement an overall email marketing strategy and messaging.
• Create, design, and optimize various email lists, templates and campaigns.
• Test every campaign’s success and determine email marketing KPIs.
• Create a segment list that is based on behaviors like past email engagement and website interactions.
• Create email databases for lead generation.
• Write newsletters including all company updates.
• Proofread emails for clarity, grammar and spelling.
• Upgrade email templates using graphics, personalization, advanced features and ensure mobile-friendly email templates.
• Ensure prompt and accurate communication with clients to increase email subscriptions and minimize unsubscriptions.
• Document process road maps, A/B tests and successful email promotions.
• Analyze data, campaign performance and suggest improvements.
• Create report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices. 

Requirements

• 2+ years of experience in email marketing, lead nurturing, marketing automation.
• Strong writing and communication skills, with the ability to craft compelling marketing messages.
• A data-driven approach to marketing, with experience in using analytics tools.
• Experience with email marketing platforms (e.g., Omnisend, Mailchimp)
• Excellent organizational and time management skills.
• Expertise with Bulk Email Marketing.
• Knowledge of SEO/SEM, Google Analytics and the latest digital marketing trends.
• Critical thinker and creative.

Desired Candidate Profile

Experience: 2 years

Location: Bangalore

Qualification: Any Degree

Job Type: Full Time, Permanent

Schedule: Day Shift, Monday to Friday

Workplace Type: On-site (Work from Office)

Notice Period: Immediate