Job Title:  Marketing Specialist

Experience Required: 3+ years of experience

Responsibilities:

Your responsibilities will include:

• Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Requirements

• You have a degree in Marketing, Business Administration or related field.

• 3+ years experience

• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

• You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

• You are a highly goal-oriented individual and have excellent communication skills.

• You are open minded, curious and a strong problem solver.