Company Overview

My Content Cafe is a growth marketing company from India, dedicated to helping businesses grow sustainably. We specialize in growth marketing, search marketing, social media growth, and growth consultancy. Our mission is to help 10,000 businesses thrive while maintaining their brand authenticity. Headquartered in Raipur, Chhattisgarh, we analyze marketing gaps and tailor strategies to stimulate business growth. Explore more about us at www.mycontentcafe.com.

Job Overview

We are seeking a Senior Social Media Manager to join our dynamic team in Raipur. This is a full-time position responsible for strategizing and managing our social media presence to enhance brand awareness, drive traffic, and engage our community. The ideal candidate will have extensive experience in social media analytics, community management, and social media advertising.

Qualifications and Skills

• Proficiency in social media analytics to track and measure campaign performance (Mandatory skill).
• Experience in community management to foster engagement and customer loyalty (Mandatory skill).
• Expertise in social media advertising, including creating and managing ads (Mandatory skill).
• Strong content creation skills to produce engaging and high-quality content.
• Excellent copywriting abilities to craft compelling messages.
• Solid understanding of digital marketing strategies to integrate social media with broader marketing efforts.
• Aptitude in brand management to ensure brand consistency across all social media platforms.
• Experience in influencer marketing to build partnerships and amplify brand reach.

Roles and Responsibilities

• Develop and implement comprehensive social media strategies to increase brand engagement and grow followers.
• Manage all social media accounts, ensuring timely and engaging content is published regularly.
• Monitor social media trends, tools, and applications to stay ahead of the curve and recommend strategies for improvement.
• Analyze social media metrics and adjust strategies to optimize performance and achieve desired outcomes.
• Engage with our online community, responding to comments, messages, and reviews in a timely and professional manner.
• Create and manage social media advertising campaigns to achieve business objectives.
• Collaborate with the content, design, and marketing teams to ensure cohesive and strategic content planning.
• Identify and liaise with influencers to create mutually beneficial partnerships and expand brand reach.