Search Engine Optimization (SEO)

5

Applications

Ahmedabad
Full-Time
Mid-Level: 4 to 6 years
30K - 50K (Per Month)
Posted on Mar 26 2024

Not Accepting Applications

About the Job

Skills

Search Engine Optimization (SEO)
Pay Per Click (PPC)
On-Page SEO
Off-Page SEO
Google rating
PPC campaigns

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field


About the company

MSP Concepts is a leading IT Solutions and Services provider based in UK, USA with a development centre in India. We are a talented bunch of people who work towards bridging the latest and the newest technology with your business to make life simpler for the planet! MSP Concepts specialise in Web development (PHP), Graphics Designing, Mobile Application Development and iPhone Development. We pri ...Show More

Industry

Information Technology an...

Company Size

51-200 Employees

Headquarter

Ahmedabad

Other open jobs from MSP Concepts