·Data Validation from various stakeholders -Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts) · Conduct site inspection based on leads and make proposals including sampling to convert sites · Negotiate, finalize and execute the site order as per agreed proposals · Monitor the project site on regular intervals and ensure that essential services are provided with warranty · Focus on specific key accounts, segments, geographies and products to gain market share

Applicators/other influencers Development and Retention · Encourage applicators participation in loyalty benefit programs to add new and upgrade and retain existing applicators · Create product awareness through relevant trainings with applicators and track lead conversion ratio

Integration · Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues · Overall Value and Volume target · Product and Segment level value and volume target · Addition, Growth and Retention of target set of applicators · Payment Collection Efficiency