Position: Social Media Marketing Manager

Job Summary:

As a Social Media Marketing Manager, you will be responsible for developing and executing effective social media marketing strategies to enhance brand awareness, engage the target audience, and drive sales. Your role will encompass managing a photography and editing team, utilizing Shopify for e-commerce activities, implementing SEO best practices, creating and distributing weekly emailers, and coordinating marketing efforts on WhatsApp.

Responsibilities:

1. Social Media Strategy:

• Develop and execute comprehensive social media marketing plans to align with the company's marketing objectives.
• Identify target audience segments and create tailored content to resonate with each audience group.
• Continuously monitor industry trends, competitor activities, and customer behavior to adapt strategies accordingly.

1. Photography and Editing Team Management:

• Supervise and guide the photography and editing team in creating visually appealing and compelling content for social media platforms.
• Ensure consistent branding and adherence to the brand guidelines in all visual content produced.
• Oversee the scheduling and organization of photoshoots or image creation for products and promotions.

1. Shopify Management:

• Utilize Shopify to manage and optimize the company's e-commerce platform.
• Coordinate with the web development team to ensure a seamless shopping experience for customers.
• Regularly update product listings, prices, and promotions on the platform.

1. SEO Implementation:

• Implement on-page and off-page SEO strategies to improve the company's organic search rankings.
• Conduct keyword research to identify relevant search terms and integrate them into website content, blog posts, and social media updates.

1. Weekly Emailers:

• Design, create, and distribute engaging weekly email newsletters to the subscriber base.
• Collaborate with the content team to curate valuable and relevant content for email campaigns.
• Track email performance metrics and optimize emailers to improve open rates and click-through rates.

1. WhatsApp Marketing:

• Develop and execute marketing campaigns on WhatsApp to drive customer engagement and sales.
• Manage WhatsApp broadcast lists and respond to customer inquiries in a timely manner.

1. Analytics and Reporting:

• Monitor the performance of social media campaigns, website traffic, and email marketing efforts.
• Provide regular reports and insights on key metrics to the management team.
• Use data to make data-driven decisions and optimize marketing strategies for better results.

Requirements:

• Proven work experience as a Social Media Marketing Manager or a similar role.
• Strong visual content creation skills.
• Proficiency in using Shopify for e-commerce activities.
• Sound knowledge of SEO best practices and how to implement them effectively.
• Experience in creating and managing email marketing campaigns.
• Familiarity with WhatsApp marketing and customer engagement on messaging platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Creative thinking and the ability to come up with innovative marketing ideas.

By combining social media marketing, e-commerce, SEO, email marketing, and WhatsApp marketing skills, the Social Media Marketing Manager will play a crucial role in driving the company's digital marketing efforts, reaching a wider audience, and achieving business objectives.