A large Financial Services Corporate with a strong presence in the financial services industry providing excellent value for money to clients since 2004 is hiring for a Virtual Marketing Head.

With over 40,000+ happy clients across India, they take pride in bringing smiles and financial freedom to individuals through our diverse range of investment products.

 Type of Job : Remote

Duties and Responsibilities:

 ·      Strategic Planning : Develop and Implement Comprehensive marketing strategies

·      Brand Management : Develop company brand by developing branding strategies and ensuring brand consistency

·      Market Research : Conduct market research to understand customer preferences & market trends

·      Product Promotion : Design and Execute marketing campaign with product managers

·      Develop buyers journey for each product , consumer class and measure the same at each level and identify the measures to convert them from current to desired state

·      For the existing clients develop a ‘keep in touch system’ so as to increase the LTV of the clients

·      Increase the organic reach of the brand on face book ; seo ; linked in etc

·      Gradually tie up with the influencers and increase the brand awareness

·      Team leadership : Leading and setting the marketing team , including setting the objectives , providing guidance and ensuring effective execution of marketing plane

·      Digital Marketing : With the rising role of digital platforms , he must have a deep understanding of digital marketing channels including social media and seo and how to leverage them

·      Stay updated with industry trends, market developments, and competitor activities to identify opportunities for growth and differentiation.

·      Monitor and analyze the effectiveness of marketing communications efforts using metrics and KPIs to inform future strategies.

·      Coordinate for marketing campaigns, including digital advertising, events, webinars, and other promotional activities.

·      Proficiency in using marketing tools and platforms, including social media management tools, email marketing software, and content management systems.

·      Deep understanding of market trends & customer needs

·      Continuous improvements in the product by conducting client interviews

·      Budget Management: Planning and managing marketing budgets, optimizing spending to achieve maximum return on investment.

·      Cross-Functional Collaboration: Working with other departments such as sales, product development, and customer service to ensure alignment and effective execution of marketing initiatives

 Qualifications / Educational level & Skills:

 ·      MBA with Finance & Marketing from a good institute

·      Candidate should have good writing, communication and presentation skills.

·      A good understanding of stock markets will be preferred

Experience :

 ·      10 years Experience and minimum 2-3 years experience in a leadership role

·      BFSI will be preferred.