A new age Investment Advisory Fintech is specializing in Retail - Portfolio Advisory is hiring for AVP-Digital Marketing

Roles and Responsibilities

• Create content to post on LinkedIn and other social channels like Facebook, Twitter and Instagram etc.

• Design and manage the strategy and execution for digital marketing campaigns across multiple channels including SMM, SEO, mobile, and paid social to reach weekly lead targets by geography.

• Managing and collaborating with vendors to develop innovative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc.

• Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.

• Measuring and reporting on the performance of all digital marketing campaigns A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

• SEO / SEM / SMM / ORM / PPC & E-Commerce The ideal Digital Marketing Manager for brand Management has experience in both launching and growing products that become a part of people’s daily lives.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• As a Manager - Digital Marketing, you will be responsible to drive the digital marketing initiatives through innovation and create multi-channel digital marketing strategies, high-quality brand positioning and executing global marketing campaigns.

• CRM Activities involving reaching out to existing and potential customers over email, SMS , etc. backed by detailed analytics

• Cross selling of products by forging relationships on other platforms thru barter deals etc.

• Cross selling of products by forging relationships on other platforms thru barter deals etc.

Desired Candidate Profile

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media &display advertising.

• Work on all Digital marketing activities like Facebook, Instagram, and other platforms.

• Experience with multi-platform digital marketing strategy and best-practices across Online publishing platforms.

• Strong written/verbal communication and analytical skills.

• Proven work experience in digital marketing.

• Proven ability to engage, connect and build an audience across multiple publishing channels.

• Should have some experience working with financial sector.

SKILLS REQUIRED:

Leadership Management, Team Management. Team Quality Builder, Team Player