Company Overview

MM Autosales Private Limited is an authorized dealership organization for SKODA cars, with locations in Gorakhpur and Ayodhya and its head office in Lucknow. As a prominent player in the automotive industry, the company focuses on delivering exceptional service and support. With a dedicated team of 11 to 50 employees, MM Autosales is committed to excellence in the automotive sector.

Job Overview

The Digital Marketing Manager at MM Autosales Private Limited is a full-time, mid-level position based in Lucknow. This role requires a minimum of 4 years and a maximum of 6 years of work experience. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance the company’s online presence and drive sales growth.

Qualifications and Skills

• Proven experience with SEO (Mandatory skill), increasing search engine visibility, and optimizing website content for search rankings.
• Proficiency in Social Media Marketing (Mandatory skill), with a track record of managing and growing engagement across different platforms.
• Expertise in developing and implementing a comprehensive Marketing Strategy (Mandatory skill) that aligns with business objectives and market trends.
• Strong capabilities in SEM, leveraging paid search campaigns to enhance brand presence and drive qualified traffic.
• Experience in Content Marketing, including the creation, curation, and distribution of compelling content across various channels.
• Knowledge of Email Marketing strategies, creating effective campaigns that nurture leads and engage customers.
• Strong skills in Data Analysis, using analytics tools to track, measure, and report on digital marketing initiatives.
• Proficiency in Digital Advertising, with a focus on maximizing ROI through strategic ad placements and budget management.

Roles and Responsibilities

• Develop and implement digital marketing strategies to optimize the online presence and increase traffic to the company's platforms.
• Manage SEO efforts to improve website visibility and organic search performance.
• Oversee social media campaigns across platforms, creating engaging content and driving audience interaction.
• Collaborate with cross-functional teams to align marketing objectives with overall business goals.
• Utilize data analytics to monitor campaign performance and adjust strategies accordingly for continuous improvement.
• Create and manage digital marketing budgets, ensuring cost-effective allocation of resources.
• Conduct market research to identify trends and opportunities in the automotive industry and apply insights to marketing efforts.
• Generate reports detailing key metrics of digital marketing initiatives for stakeholders.