Responsibilities: 

• Develop and implement performance marketing, retention marketing, and digital marketing strategies to enhance brand visibility and customer engagement. 
• Manage social media presence, ensuring consistent messaging and engagement with the audience.
• Oversee UI/UX design, website content, and functionality to ensure optimal user experience. 
• Execute digital marketing initiatives across various online channels to enhance brand visibility and engagement. 
• Drive new product launches and oversee media buying and planning activities to reach target audiences effectively. 
• Foster ideation and manage public relations and CRM strategies to maintain a positive brand image and customer relationships. 
• Optimize website performance and user experience through continuous analysis and improvement efforts. 
• Manage agency relationships to drive collaborative success in marketing campaigns and initiatives. 
• Execute performance marketing campaigns, analyze reports, and adjust strategies accordingly to maximize impact. 
• Proficient in UI/UX design, website management, branding, advertising, and media planning to ensure cohesive and effective marketing efforts.