Company Overview

We at Misc Archive believe in high quality and exceptional client service which results from our inherent penchant for commitment, dedication and hard work combined with honesty, character, and ethics. With a team of 11-50 employees, Misc Archive is headquartered in Thiruvananthapuram and serves the digital marketing industry. For more information, visit our website at http://miscarchive.com.

Job Overview

Misc Archive is seeking a Digital Marketing Expert for a full-time position at our Thiruvananthapuram office. This junior-level role requires a minimum of 1 to a maximum of 3 years of work experience in digital marketing. The ideal candidate will have a strong foundation in various digital marketing strategies and tools.

Qualifications and Skills

• Proven experience in SEO (search engine optimization) (Mandatory skill).
• Proficiency in Social media marketing (Mandatory skill).
• Strong ability in using Analytics tools (Mandatory skill).
• Experience in SEM (search engine marketing), including keyword research and campaign management.
• Solid understanding of Email marketing techniques and best practices.
• Skills in Content marketing, including content creation and distribution.
• Knowledge of PPC (pay-per-click) advertising and campaign optimization.
• Experience in conversion rate optimization to improve overall marketing effectiveness.

Roles and Responsibilities

• Develop and implement SEO strategies to improve website visibility and rankings.
• Manage and optimize social media campaigns across various platforms to increase engagement and brand awareness.
• Analyze performance metrics using analytics tools to inform marketing strategies and decisions.
• Plan and execute SEM campaigns, including paid search marketing programs.
• Create and manage email marketing campaigns to nurture leads and retain customers.
• Generate high-quality content for various digital channels and execute content marketing strategies.
• Oversee PPC advertising efforts to ensure efficient use of the marketing budget and improve ROI.
• Implement strategies for conversion rate optimization to enhance user experience and drive conversions.