Required - FMCG Sales Specialist (B2B)

Location: SURAT, Gujarat, India

Industry- FMCG Industry

Proven experience in modern trade management, preferably in the FMCG

or retail industry. 

Responsibility Area

Modern Trade Strategy and Planning  

• Develop and execute modern trade strategies to increase market share and revenue.

• Identify and prioritize modern trade channels, including supermarkets, hypermarkets, and chain stores.

• Create joint business plans with key accounts to drive mutual growth and profitability. 

Key Account Management: 

• Build and maintain strong relationships with key modern trade accounts.
• Negotiate terms, pricing, and promotions with key account partners.
• Monitor sales performance, track account profitability, and resolve any issues or concerns

Promotions and Merchandising:  

• Plan and execute promotions, campaigns, and merchandising activities in modern trade outlets.

• Coordinate with the marketing team to develop promotional materials and POS displays.

• Analyze promotion effectiveness and ROI to optimize future initiatives. 

Market Analysis and Competitor Intelligence: 

• Conduct market research and analysis to understand market trends, consumer behaviour, and competitor activities.

• Use market insights to identify opportunities and develop competitive strategies.

• Monitor competitor pricing, promotions, and product offerings to stay ahead in the market. 

Cross-Functional Collaboration: 

• Collaborate with cross-functional teams, including sales, marketing, supply chain, and finance, to achieve business objectives.

• Communicate market trends, customer feedback, and business insights to internal stakeholders.

• Work closely with the sales team to ensure alignment and execution of modern trade strategies. 

Who Can Apply

Proven experience in modern trade management, preferably in the FMCG or retail industry.

Strong understanding of modern trade channels, customer dynamics, and industry trends.

Excellent negotiation, communication, and relationship-building skills.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Results-oriented and proactive approach to achieving targets and driving growth.

Ability to work independently and as part of a team.

Excellent problem-solving skills and a proactive approach to sales.

Willingness to travel as needed. 

skills -

Strong communication, negotiation, and interpersonal skills.

Ability to work independently and as part of a team.

Excellent problem-solving skills and a proactive approach to sales.