Mindrops is looking for passionate Digital Marketing Managers with 4+ yrs of experience, who maintain our social media presence across all digital channels.

Skills :

• 4+ years of Digital marketing experience
• Experience using CMS platforms and marketing automation solutions
• Experience building, launching, and reporting on campaigns
• The ability to multitask, prioritize issues/escalations, and manage projects simultaneously
• Knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles.

Roles & Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social advertising channels
•  Analyze and report on digital advertising and website metrics to increase lift and conversions
• Assist with managing google analytics, both tactically and strategically to understand our online digital experience across the website and digital advertising channels
• Manage website CMS activities including page creation/layout, website maintenance, on-page SEO, and recommending user experience updates
•  Support SEO strategy, work cross-functionally with content owners to define content, onsite, and keyword optimization strategies.

MUST HAVE QUALITIES:

•   Problem solver with a passion to self-learn
•   Combines problem-solving skills and a can-do attitude to overcome any obstacle
•   Willing to work independently with little or no supervision